Meta AI’s first stand-alone app was launched back in April 2025. Worked closely with the marketing team to develop design and storyboards for four videos that would inform users about the app and its fresh new features. 

These videos highlight Meta AI’s existing features,
now improved with Llama 4, such as voice, which brings a more conversational experience, and the Discover feed, a place where you can share and see how others are interacting with the AI. After the concepts were finalized, I led the external motion agency through the design and animation storyboards to ensure that all animation accurately reflected in-product behavior in the app.

* The videos were developed to be featured as an ad
on our family of apps, like Facebook and Instagram. Designed to fit various layout dimensions: 1:1, 4:5, and 9:16.