Client
Food Network, Snapchat
Services
Art Direction, Concept + Design, Branding, Animation
Year
2015
Food Network is one of many brands that form part of the Discover section inside Snapchat. The content is targeted to young millenials who are on point with what’s trendy and share
the love and passion for food.
Once or twice a month, the brand features a fun and energetic talent chef to “take-over” the content for 24hrs. Each “take-over” is branded to promote a specific show or interests of the talent. The process consists of creating a cohesive concept and design throughout flat and video content.
Food Network Mini Series
Apart from the daily content on Discover, Food Network also runs mini series on their channel featuring upcoming talent and influencers. The content covers mostly what’s on trend making it a perfect match with millenials. These graphic packages consist of designing an animated visual composed of a logo and video title for the “top snap”.