Alongside two other designers in the AI design team, got the opportunity to help lead the Meta AI brand guidelines work since the first launch on September 2023 until the latest updates in April 2025. These guidelines were created to outline the visual representation of Meta AI’s identity and embodiment, iconographic representation, and supporting elements that would ensure consistent and cohesive representation across our family of apps.
These guidelines served as a complete visual system to ensure best practices while using the Meta AI ring and assets in Marketing and Product applications. Some of these uses would be in events, campaigns, and product UI.
Team
Orialis Valentin
Designer (in collaboration with two other designers in the team)
Role
Layout, Concept + Design, Branding, Art Direction, Presentation Design
Year
2023 – 2025
detailed responsibilities:
- Design a structured layout and design for the overall deck and its contents
- Gathering and designing custom visual assets based on content needs (designing visual examples or working with examples in product)
- In collaboration with a product designer, established an organized space in Figma where working assets would be easily accessible
- Defining guidance within the visual system:
- Establish CMYK, RGB and HEX codes from the ring and matching these to Meta XMDS color palette.
- Lockups:
- Establish and highlight the differences between the ring options and available lockups. These would also include correct sizing usage for each of them.
- Clearly point out do’s and don’ts
- Working on finessing Meta AI lockups (establish a starting base for the spacing between word-mark and ring for an external agency to continue the work)
- Defining guidance within the marketing visual system:
- Establish treatments for Meta AI product screens when placed in a marketing scenario
(like corner radius and container options) - Establish the ring hierarchy for still or motion applications
- Establish guidance blur guidance for the ring when used as a background element,
alongside its respective do’s and don’ts. - Establish best practices for using ring animations for Marketing
- Establish treatments for Meta AI product screens when placed in a marketing scenario
- Defining guidance within the product visual system:
- Establish guidelines for best practices while using Meta AI in product based on Meta
motion principles. - Establish guidance for motion assets and correct usage in-product
- Establish guidelines for best practices while using Meta AI in product based on Meta